Choke - Release Date set for Sept 26

Can't tell from the preview if this is going to be very good or not. It has two very good things going for it though - (1) It's the first movie made from a book by author Chuck Palahniuk since Fight Club. I've read Choke and it was very funny with a the same style of Palahniuk cultural commentary. (2) It stars up-and-coming Sam Rockwell, who's goofiness in his roles is becoming more and more popular.